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Why Doctors Need Digital Marketing - Smruti Palwe
Why Doctors Need Digital Marketing
Increasing Patient Base
Optimizing website user experience by keeping both aesthetics and ease of use in mind
Making the website SEO friendly, to be easily found by target audience/ patients
Digital/ Online Ads to direct traffic to the website
Reputation and Brand Building
Building and Maintaining Social Media Presence on various platforms, and engaging proactively with the audience as well resolving queries
Creating easy brand recall through blogs and by posting specialization specific literature on appropriate platforms to gain mindshare
Streamlining Appointments and Reducing Patient Waiting time
Better Scheduling by enabling appointments on Website and following it up with SMS/ Email
Staying in touch on a regular basis with both old and new patients through Email Marketing, sending regular e-newsletters/ Updates/ offers.
Doctors will also get to know what is actually required for the digital promotion of their services.
Connectivity To Patients
This fact is why Google requires websites to be responsive. They are able to detect the type of device that the user has and presents information in the proper format.
What’s more, Google may adjust the page rank of a website if it is, or isn’t, responsive in design.
Have a Review Marketing Strategy for Your Medical Practice
Doctors must have recent positive reviews to set themselves apart as the best choice for potential patients. You should be soliciting reviews for, at least, Google and Facebook.
Even if your practice shows up in local search results, without new, positive reviews, you will not appear to be the right choice.
Don’t Forget About Reviews on Social Media
You should be using social media to educate, create a brand voice and create the demand for your service.
Don’t forget that patients can review you on Facebook; positive reviews on your Facebook profile can show that you’re personable and trustworthy.