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Why Doctors Need Digital Marketing - Smruti Palwe

Why Doctors Need Digital Marketing


Increasing Patient Base

  • Optimizing website user experience by keeping both aesthetics and ease of use in mind
  • Making the website SEO friendly, to be easily found by target audience/ patients
  • Digital/ Online Ads to direct traffic to the website

Reputation and Brand Building

  • Building and Maintaining Social Media Presence on various platforms, and engaging proactively with the audience as well resolving queries
  • Creating easy brand recall through blogs and by posting specialization specific literature on appropriate platforms to gain mindshare

Streamlining Appointments and Reducing Patient Waiting time

  • Better Scheduling by enabling appointments on Website and following it up with SMS/ Email

Relationship Building

  • Staying in touch on a regular basis with both old and new patients through Email Marketing, sending regular e-newsletters/ Updates/ offers.
  • Doctors will also get to know what is actually required for the digital promotion of their services.

Connectivity To Patients

  • This fact is why Google requires websites to be responsive. They are able to detect the type of device that the user has and presents information in the proper format.
  • What’s more, Google may adjust the page rank of a website if it is, or isn’t, responsive in design.

Have a Review Marketing Strategy for Your Medical Practice

  • Doctors must have recent positive reviews to set themselves apart as the best choice for potential patients. You should be soliciting reviews for, at least, Google and Facebook.
  • Even if your practice shows up in local search results, without new, positive reviews, you will not appear to be the right choice.

Don’t Forget About Reviews on Social Media

  • You should be using social media to educate, create a brand voice and create the demand for your service.
  • Don’t forget that patients can review you on Facebook; positive reviews on your Facebook profile can show that you’re personable and trustworthy.
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